Keanu Reeves is no match for a board game, it seems. After debuting in early Thursday night showings, Universal’s spooky Ouija has earned an estimated $8.3 million, putting it on track for a $20 million weekend, while Lionsgate and Summit’s John Wick took in an estimated $5.45 million, suggesting the violent revenge pic will net out around $14 million by weekend’s close.
While Ouija, which cost Blumhouse and Platinum Dunes less than $5 million to produce, is a resounding success, $20 million is a little less impressive than the standard Blumhouse fate. The Purge and The Purge: Anarchy, for instance, opened to $34.1 and $29.1 million respectively. This is more on par with 2012’s Sinister, which had an $18 million opening weekend in mid-October and grossed $48.1 million domestically by the end of its run. READ FULL STORY