On April 20 —that release date must be a coincidence, right? — Marley, a long-in-the-works documentary about reggae legend Bob Marley, will hit theaters. But that’s not all: The doc will also simultaneously stream on Facebook.
As the Associated Press initially reported, the social network will allow users to rent the film for $6.99 starting the same day it opens in theaters. This is unprecedented territory; though Facebook has been offering movie rentals since March 2011, it has never hosted a film that’s also appearing on movie screens.
“It’s a unique opportunity for a film that’s not a blockbuster,” says Sandi Hemmerlein, General Manager of Tuff Gong Worldwide — Marley executive producer Ziggy Marley’s record label. “One of our goals is to give as many people as we can access to it.” The streaming will be available in Caribbean territories including Jamaica, Puerto Rico, and the Bahamas as well as the U.S. READ FULL STORY