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Tag: Dolby (1-2 of 2)

Immersive Dolby sound system to add dimension to 'The Hobbit'

Middle-earth will sound more realistic in The Hobbit.

Dolby Laboratories Inc. and director Peter Jackson’s Park Road Post Production announced Wednesday that The Hobbit: An Unexpected Journey will be mixed and released in Dolby Atmos, the company’s immersive new sound system that features two extra arrays of overhead speakers and the ability to direct sounds to individual speakers inside movie theaters.

“(Jackson) felt it was going to make a big difference in how he tells stories,” said Stuart Bowling, Dolby’s senior technical marketing manager. “He doesn’t want people to just go and observe his movies. He wants you to feel like you’re part of the experience of the stories that’s he’s trying to tell on the screen and allow you to be part of Middle-earth.” READ FULL STORY

'Brave' premiere debuts Dolby Atmos system: Is '3-D sound' better than 3-D cinema?

When Dolby took on the theater naming rights to the famed Hollywood venue that was once known as the Kodak, the audio technology company understood that it had a golden opportunity to showcase its brand new “Atmos” acoustic system. Currently employed in 14 theaters in North America, the state-of-the-art system can pump up to 128 separate channels into a single theater, creating a soundscape of unprecedented detail.

So how do bagpipes sound on it?

That was the question hovering in the air (literally!) at Monday night’s premiere of Disney-Pixar’s distaff Celtic animated adventure¬†Brave in the Dolby Theater, the first time Dolby Atmos was put into practical use. READ FULL STORY

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