It’s no easy task getting people to the theaters on Super Bowl weekend. But Universal’s Ride Along managed to cruise right on by new releases such as That Awkward Moment and Labor Day for its third straight weekend in the top spot, earning an estimated $12 million and bringing its total to $93 million.
The takeaway from this will surely be that of the bankable talents of Kevin Hart. The comedian has long lent a helping hand in films (Think Like a Man, This is the End) to say nothing of his popular stand-up specials. His easy chemistry with Ice Cube helped lift Ride Along to an “A” approval rating with CinemaScore and this seems to be the movie that will finally push Hart into a new stratosphere of stardom. (Personally, I’m very excited for Hart to join Louis C.K. in an a yet untitled animated film from the creator of Despicable Me. Hart will be playing a bunny, Snowball, who is the leader of abandoned pets.)
And that’s not the only good news for Universal: Lone Survivor, directed by Peter Berg and starring Mark Wahlberg, Taylor Kitsch and Emile Hirsch, crossed the $100 million dollar mark this weekend, making an additional $7.2 million. READ FULL STORY