Image Credit: Zade Rosenthal
The USS Enterprise picked up steam throughout the weekend, despite a somewhat unimpressive start. Early estimates show that J.J. Abrams’ Star Trek Into Darkness (CinemaScore: A) could bring in $70.6 million on the three-day weekend, and $84.1 million for the four and a half days that it has been open. Though nothing to scoff at, it’s still underperforming according to initial projections which hoped for a $100 million extended weekend and $80 million on the three-day.
The first Star Trek of the Abrams era opened in early May of 2009 and made an impressive $75.2 million on its first weekend out of the gates, without the benefit of 3-D surcharges. This newest film is showing in 336 IMAX 3-D theaters, whereas the first showed in 138 IMAX venues — accounting for $8.5 million in ticket sales on its first weekend. As we wrote about yesterday, the nature of Abrams’ four different directing projects makes him difficult to analyze in terms of pure box office numbers, so his Star Trek successes and potential will have to stand on its own. The first film stayed in theaters for 21 weeks, ultimately grossing $257.7 million for Paramount. READ FULL STORY »
