Moviegoers want sure bets. Tickets are expensive, theaters can be a hassle, and time is precious. So while some eager types may turn out in droves after a film is nominated for an Academy Award, nine Best Picture nominees can prove a daunting to-do list, and some might want to wait for the slate to be whittled down. That seemed to be the case this weekend, at least, when Best Picture winner 12 Years a Slave more than doubled its theater count and boasted a 116 percent increase in earnings.
There are a lot of factors that make analysis tricky in this case. Still, the numbers paint an interesting picture on their own. A certain amount of increased awareness post-Oscars can be assumed, after all. Also, many of the winners have been available on DVD and VOD for some time, implying that there is a solid theatrical draw for prestige award-winners. Let’s take a look at the weekend’s results. READ FULL STORY