For his latest movie, Seth Rogen invited five of his closest friends over to James Franco’s house to hole up for a few weeks as the world crumbled around them. And, in the end, a lot of moviegoers wanted to be a fly on the wall in that house.
This Is the End didn’t quite grab the No. 1 spot at the box office this weekend (we all knew how the Superbad-vs.-Superman battle would turn out), but it did score an impressive $33 million-plus debut, holding it down in second place and already recovering its $32 million budget.
In the over-the-top comedy, the film’s six core stars (Rogen, Franco, Jay Baruchel, Jonah Hill, Craig Robinson and Danny McBride) play “themselves” and fight to survive after the apocalypse strikes their A-list party. It’s a wholly original concept — no sequels, spin-offs or reboots here — that features a familiar flock of funny people and a highly touted string of cameos, including Rihanna and Emma Watson. That combination of new and old clearly resonated with movie audiences and critics (the film has an 85 percent Fresh rating over on Rotten Tomatoes), and Rogen couldn’t be more pleased.
We caught up with the man behind the hit — Rogen co-wrote and co-directed with longtime friend and collaborator Evan Goldberg — to talk about the movie’s positive buzz and how taking the apocalypse seriously made the movie even funnier. (SPOILERS AHEAD if you haven’t seen the movie.)
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