Image Credit: Universal Pictures
Apparently the Truffula Valley is a much better training ground for the box office than Mars, as Dr. Seuss’ The Lorax had no trouble fending off Disney’s expensive new sci-fi arrival John Carter.
Universal’s The Lorax dropped a relatively mild 44 percent for $39.1 million in its second weekend — a drop that virtually replicates the second-weekend decline of 45 percent for 2008′s Dr. Seuss’ Horton Hears a Who! Today The Lorax will pass The Vow to become the year’s top grosser, finishing the weekend with a cumulative tally of nearly $122 million in just 10 days.
But the real story here, of course, is John Carter, which Disney infamously spent $250 million to produce. With that kind of price tag, Carter really needed to open to $50 million at a bare minimum. Other films that reportedly cost around $250 million include Spider-Man 3, Harry Potter and the Half-Blood Prince, Pirates of the Caribbean: On Stranger Tides, and Avatar, and those four movies debuted to an average of $99 million.
John Carter, on the other hand, collected an estimated $30.6 million this weekend. That’s slightly better than the $25 million or so that most in the industry were predicting, and would represent a solid start for many films. But it’s a dismal showing for such a costly project. READ FULL STORY »