When Spider-Man debuted 10 years ago on the first weekend of May, it broke through what seemed at the time to be an unbreakable box-office barrier, becoming the first movie ever to earn over $100 million on its three-day opening weekend — $114.8 million, to be exact. That was a whopping 27 percent improvement over the previous record-holder, 2001′s Harry Potter and the Sorcerer’s Stone, which banked $90.3 million over its first three days of release. A new really high-water mark for box-office achievement had been set, and as Hollywood began to truly understand the financial potential of comic books, the ensuing decade of blockbuster cinema was born.
Ten years later, according to The Hollywood Reporter, tracking reports estimate the debut for Sony Pictures’ reboot of the Spidey franchise, The Amazing Spider-Man, at $125 million or more. While that is certainly good news for Sony, Andrew Garfield’s spandex-clad web-slinger is nonetheless swinging into quite a different marketplace. A $125 million debut just doesn’t quite mean what it used to, but figuring out what it does mean isn’t all that easy, either. Here’s why: READ FULL STORY »